STATE FARM x NBA
Challenge Your Assumptions
To broaden State Farm’s 2021 - 2022 NBA season campaign, we pushed our partners to think outside the box when it came to challenging fan assumptions and creating fan moments.
Activation at B/R CLE All-Star Weekend that challenged guests to attempt their best trick shot.
B/R CLE Amplification: +11MM
B/R ASW Social Engagement: +28MM
Trick Shots Attempted: ~235