AULANI, A DISNEY RESORT & SPA
Lei Day
To educate and celebrate the sentiments of Lei Day, we created a set of social assets that told the story of “making a lei, wearing a lei, and sharing a lei.” For in-feed, we created an original Disney short that leans into iconic character tropes. And for our story post, we encouraged our followers to “make their own lei” by utilizing trending interface capabilities.
Lei Making with Friends
Interactive “Make A Lei” Social Activation
This was the first time a Disney line of business used the “Add Yours” feature on Instagram.
Reach: 19.6K
Leis Created: 199